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Online Marketing and Social Media as Business ToolsArticle Summary: Online Marketing is the interactive process of selling your company, goods or services over the internet. Social Media is an internet based means of communication allowing you to interact with other people.
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What Is Social Media?
Social Media is an internet based means of communication allowing you to interact with other people. There are various forms of social media. You may recognize the names Facebook, Twitter, LinkedIn or Digg for example. These sites allow users to create a presence on the internet as well as post and exchange written content, pictures, video and audio messages, emails, blogs and podcasts. Social media is inexpensive and wide reaching, allowing you to connect with literally millions of people both nationally and internationally. Social media gets your message, business or products known in a web based interactive way.
How Is Social Media Used?
Social Media is used to create an online community, develop a following, exchange ideas and information and build relationships. It is also a great way to generate "traffic" to your website which is another way of saying that people are able to find you online and then go directly to your website. There are also many ways that Social Media can be effective for specific business purposes. A business [url=http://aplaceinbetween.com/#comment-7790]Economical Web Optimization Providers[/url] can "gather links" which means you can provide a link to someone else's website where they then promote you. You can also post other business links on your website. This encourages cross promotion and is a great way to attract more internet attention. Businesses also use Social Media to test a market or product, generate feedback, provide customer service, hold webinars, blast emails and post announcements or useful company information.
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