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Mobile coupons are an effective way to reach people who are tech-savvy and mobile in both manner and communication.WOWpons.com is a tool that can give customers a reason to subscribe. Help your customers save Time, Money, and the Planet with WOWPONS [url=http://www.mxitcms.com/abercrombie/]abercrombie[/url] iPhone and android mobile coupon app at

Mobile coupons are going to be big news in 2011. It only makes sense. In the Chinese calendar, it is the Year of the Rabbit, the year of ambitiousness. According to Google, it is the year of mobile phones. And campaigns about mobile coupons sound pretty ambitious.
This latest assessment from the search giant is based on a lot of research into the way our daily lives have changed thanks to new technology. Retail marketers have to pay attention to these growing trends and grow with them.
Because mobile phone use is growing, mobile marketing is becoming the tool du jour, and mobile coupons are making a big splash in the mobile world. Mobile coupons have redemption rates as high as 20% and many find [url=http://www.fibmilano.it]woolrich outlet[/url] they are eight times as effective as e-mail coupons.
Unlike their paper counterparts, mobile coupons reach an affluent audience — the audience that does not have to go through the weekly circular and clip out detergent coupons. The members of this target group have busy schedules and often want consolidation, simplification, and immediate gratification. That is all [url=http://www.mxitcms.com/abercrombie/]abercrombie milano[/url] available with mobile coupons.
Mobile coupons are also a way to reach a younger audience. Generation Y typically does not read newspapers, read [url=http://www.ktbruce.co.uk/mulberrysale.php]mulberry outlet[/url] junk mail, or respond well to mainstream [url=http://www.ktbruce.co.uk/hollisteroutlet.php]hollister outlet[/url] marketing as a [url=http://www.agentparadise.com]woolrich outlet[/url] whole. Generation Y spends their time online, and most of their communication is done with a mobile phone. Sometimes they will even talk on it. Mobile coupons are an effective way to reach people who are tech-savvy and mobile in both manner and communication.
Of course, mobile coupons have to be done [url=http://www.tagverts.com/barbour.php]barbour online shop[/url] in the right way, so they are seen as valuable to the recipients. For example, everyone likes saving money, but the [url=http://www.fibmilano.it]woolrich[/url] lengths one is willing to go in order to do so varies. For example, the average business man or woman may visit a variety [url=http://www.ktbruce.co.uk/mulberrysale.php]mulberry sale[/url] of bistros [url=http://www.par5club.com/louboutin.php]louboutin pas cher[/url] over the course of the week. If at around lunchtime she gets a "buy one sandwich, get the second half-off" coupon from one of her regular spots, this helps make the decision easier.
This is an example of what is known as "timed distribution." Sending out a lunch coupon late in the afternoon, or even at 1:00, is about as effective as advertising ice cream at 5am; that [url=http://www.gotprintsigns.com/abercrombiepascher/‎]abercrombie soldes[/url] is, unnecessarily ineffective. Marketers will need a strategy that takes things like this into account.
Counting the redemption rate of the coupon will be important, and is fairly easy. Count the number of mobile subscribers who received the mobile coupons, and then count the number of coupons that were redeemed. That is the redemption number. But it seems like it would be easier, given all of the modern technology, to do something cooler with it, like find out who redeemed the coupon.
Thanks to today's tools for mobile coupons, it is possible to give each mobile coupon a unique code. Depending on what information is asked for in the mobile subscription, this can also give marketers interesting demographic information about redemption of the mobile coupons. While it is possible to get basic demographic information when people register for the coupons, by giving them unique codes (based on the customer's email address and mailing address), it is possible to know who exactly is responding to which offers, and then customize offers to increase their interest in future promotions.
Last but not [url=http://www.gotprintsigns.com/abercrombiepascher/‎]abercrombie pas cher[/url] least, it is important to give a reason for customers to subscribe in the first place. Rather than repeat the same coupon to an email address that gets sent to a mobile number, send different coupons to each contact node, and it might be possible to get customers to subscribe to both channels.
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