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A billboard campaign: $700-$2,500. A television ad: $1,000 (if you know where to look) - $350,000. A simple hello: priceless.
Sometimes, business owners have been looking far [link widoczny dla zalogowanych] and wide for the best marketing campaign to use in their business only to find out that the material they have been [link widoczny dla zalogowanych] looking for has been staring right at them from the beginning. In their hope to compete with the large and successful businesses, they have forgotten the value of the small and simple materials, which when done right could have been everything they need to claim their spot in the marketplace. They could have save thousands or even millions of dollars from ad space if only they weren?t looking so [link widoczny dla zalogowanych] far.
There are plenty of small and simple marketing materials today which still prove to be effective in marketing. One of them is the greeting cards. Actually, has been used in marketing for a long time now, only that it was not given enough attention. However, this card may look simple but it is among the most potent tools in establishing customer loyalty. A greeting card sent consistently to customers will help keep your business in front of them and, thus, [link widoczny dla zalogowanych] promote repeat purchases and eventually loyalty.
But before you send your own greeting cards, you need to understand first the techniques to do in order to make your cards appealing and rich in character. Here are the simple techniques you need to know:
* Color choice. It?s vital that you create a greeting card design that is consistent with your other marketing materials. With that in mind, use the same colors you used in your other materials in your card. As much as possible limit the colors to just two or three so your card doesn?t look to confusing. It would help a lot if you understand the color meanings first so you would know the perfect color to use in your card.
* Paper used. The weight and texture of the paper stock you use will reflect on your business. This is why it is important that you pick a [link widoczny dla zalogowanych] paper stock that is sturdy, heavy-weight, and high quality. If you can put a finish in your , all the better since this will make your card look more professional. A 14 pt. gloss cover stock is ideal [link widoczny dla zalogowanych] but if you are on a limited budget, you can opt for a 12 pt. gloss cover stock instead.
* Size. You can always opt for an oversized card so it will be easily noticed, but remember that the bigger the [link widoczny dla zalogowanych] size the greater the cost. If you are short on budget, it would be best if you just stick with the standard or even smaller sizes.
* Envelope to use. When mailing your greeting cards, you would need an envelope. If you can customize your envelope, that would be better. But remember that you don?t have to spend a lot for the envelope. You can always use the standard white envelope and just print your design on it. There are, however, cost-effective printing companies today that offer affordable envelope printing. You might want to consider them to match your custom greeting card [link widoczny dla zalogowanych] with your envelope.
It doesn?t take a lot of establish customer loyalty. Even a simple hello sent through your greeting card will mean a lot to your customers. If send consistently, your customers will eventually get familiar with you and be encouraged to purchase again and again. That?s something huge amount of money can achieve.
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Submitted : 2011-10-16 00:00:00Word Count [link widoczny dla zalogowanych] : 609Popularity: Not RatedTags: greeting card printing, [link widoczny dla zalogowanych] greeting card templates
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The Invaluable Use Of Greeting Cards
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