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Copyright 2006 Willie Crawford
One of my favorite copywriting models is the "problem, agitate, solution" model. This is where you show your prospects that they have a nagging, painful, problem. Then you describe in excruciating detail why it really IS a problem that they desperately want to solve. Finally, you point out to them why your product is the perfect solution.
My friend Stephen Pierce, and several mentors, showed me that nothing is more powerful in marketing than PROOF. This lead me to observe how effective it is to use the next logical step, which is...
Prove to them that they really do have a problem by actually stepping them through experiencing the pain.
Let me give you a few quick example so that you can see how this is used very effectively.
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Many people were thrilled to find the URLs of these submission pages all in one place, and they set about gleefully submitting their site to [url=http://www.technick.fr]hollister[/url] the ffa pages. However, after doing this for an hour or so, they soon realized how tedious this was. The light bulb [url=http://www.viarosmini33.it]Woorich[/url] suddenly came on, and they realize that manually submitting to hundreds, even thousands of [url=http://www.translatica.co.uk/hollister-sale.html]hollister sale[/url] sites would take DAYS. Then, paying a [url=http://www.translatica.co.uk/hollister-outlet-online.html]hollister outlet online[/url] few dollars to do this using [url=http://www.ieluxury.fr/louboutin-pas-cher/]louboutin site officiel[/url] an automated system seemed very inexpensive.
The company offering the automated submission service had proven the VALUE of their service.
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If you look around, you'll see this model being used over and over again. In-fact, to sell many services all you need to do is tell them EXACTLY, [url=http://www.translatica.co.uk/hollister-outlet.html]hollister outlet[/url] step-by-step, how to do it. If your step-by- step instructions are detailed enough, it will seem very tedious, and many people will want to hire YOU to do it. If you also offer an automated [url=http://www.ieluxury.fr/louboutin-pas-cher/]louboutin boutique[/url] way to do this, [url=http://www.cdille.fr/category/louboutin-soldes/]louboutin soldes[/url] or offer to do this for them through your company, they will use you to do it.
This is an incredibly effective method of selling your products and services. Take a close look at your products today. Can you structure your sales process so that you demonstrate (prove) the value of using YOU to do it... instead of the customer doing it themselves. If you can, you should witness a substantial improvement [url=http://alices.xii.jp/archives/862#comment-968981]Tour packages to Manali make summer cool - written by manju chandra[/url] [url=http://www.riad-marrakesh.fr]abercrombie pas cher[/url] in sales when you do. The whole key is just letting them actually experience how painful it is for them to do [url=http://www.jewelmer.fr/air-jordan-femme/]air jordan femme[/url] it themselves. It's a proven model used by [url=http://www.skoda-witzke.de/hollister-deutschland/]hollister[/url] countless very successful companies :-)
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Using The 'Let Them Feel The Pain' Promotional ModelArticle Summary: A very effective sales technique is to show a customer how painful something is and then show them how your product relieves that pain. He's [url=http://www.ieluxury.fr/louboutin-pas-cher/]louboutin pas cher[/url] how to actually step them through the pain, and lead them to the logical conclusion that they really need your product.
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Willie Crawford is an instructor and partner at Content Propulsion Lab where you are shown how to create and then semi-automatically distribute your articles and content across the Internet (generating massive traffic). Learn how to make content distribution less painful today at: