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How do you choose a coach who holds out the promise of helping you achieve higher levels of success? Business coach, life coach or personal coach, all are differing but allied areas of expertise. Choose one type of business coach and your organisation will be led down a path of process improvement, taking in sales, profit margins,[link widoczny dla zalogowanych], efficiency gains and an analysis of marketing techniques. Yet other business coaches, and it may be those who provide better ultimate return, take an approach based around the leader of the business, helping them to achieve more and to lead better.
This person-centred style of business coaching believes that it is possible to help a senior person in business become a better and more fulfilled leader by identifying their own individual goals. With this in mind, they will not only deliver better results individually, but they will also inspire others to improve; so the business plan is delivered by concentrating on the development plans of individuals. With this approach,[link widoczny dla zalogowanych], the work is all towards helping the individual and their performance,[link widoczny dla zalogowanych], while the desired business result is a natural follow-on as a consequence. By helping the client to perform better in carefully identified areas, a profit or expansion target will automatically be reached.
Learn more about individualbusiness coaching. Stop by Mike Duckett&#8217,[link widoczny dla zalogowanych];s site where you can find out all about his approach to business coaching and what it can do for you.
The philosophy is the same as that employed to great success by athletes and sports people. Many of them use a personal coach, and peak performers know that the difference between winning a major tournament and being in the top ten, often has little to do with physical practice,[link widoczny dla zalogowanych], and much to do with mental preparation. With your mind in the right place, and set entirely on coming out on top,[link widoczny dla zalogowanych], the physical performance and winning is more likely to follow. So it is in business; a senior executive who has established their clear goals is much more likely to deliver,[link widoczny dla zalogowanych], and carry the rest of the team along with them in working towards that goal.
Working in this way, coaching is a flexible process. A coach will usually have regular update sessions with the client, helping them to stay on the path and to evaluate how they are progressing. If the client is clear on their goal, then it may be that they require sessions less frequently. In either situation, it is always helpful to have occasional updates to ensure that the goal which was originally established, remains appropriate for an individual’s latest circumstances. Whatever the details of the execution, this style of business coaching remains dedicated to assisting the client in working out what success means to them, and helping them to achieve it.
The first part of this approach is to help an individual clarify their own personal goal. That may be entirely business-oriented – such as taking their company’s turnover to 10 million. Alternatively,[link widoczny dla zalogowanych], it could be a softer target, framed in more esoteric terms, such as the goal being when the individual considers themselves to be “successful”. A business coach should never suggest what that goal will be, rather they act as a facilitator in helping the individual work out what their personal goal is; how they articulate it,[link widoczny dla zalogowanych], think about it and come to own it. We all know that success feels good – it’s just that we need time out,[link widoczny dla zalogowanych], and often some help, in order to take hold of that feeling,[link widoczny dla zalogowanych], and prepare for it.
With a personal goal set on the horizon, a business or personal coach will then help bookmark the points along the way that need to be passed. These points could include some specific training, or guidance to help grow team members, safe in the knowledge that success is almost always a team game and cannot be achieved alone. There will more than likely also be a discussion around the balance between work and personal goals,[link widoczny dla zalogowanych], and how the two can be balanced without creating internal stress.
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